Max Life vs Aviva Life
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Max Life vs Aviva Life Insurance 2024

Max Life and Aviva Life both are one of the top life insurance providers in India. Both the companies offer comprehensive life insurance plans offering life cover from 10 to 99 years of age. The product portfolio of both of them is vast and caters to unique needs of the customers. The claim settlement ratio of Max Life is 99.34% whereas Aviva Life has 98.39% CSR for the FY 2022-23. The companies provide benefits such as high sum assured, flexible premiums, customizable coverage, rider benefits, options for premium payment terms, maturity benefits, online discounts, non-smoker discounts and various plan options to choose from.

PLAN DETAILS Edit Max Life

Max Life

Edit aviva-life

Aviva Life

Number of life insurance plans and add-ons
Entry Age (Min-Max) 18-65 years 18-65 years
Policy Term 10 - 75 years 5 - 40 years
maturity Age (Min-Max) 18 to 75 years 18-80 years
Claim settlement ratio (CSR) 99.34% 98.39%
Asset under managment (AUM) 122857 Crores 35800 Crores
Solvency ratio 2 2.1
Policy Type
  • Term insurance
  • Whole life policy
  • Endowment policy
  • ULIP
  • Money back policy
  • Retirement plans
  • Savings plans
  • Child plans
  • Group Insurance plan
  • Term insurance
  • Endowment policy
  • ULIP
  • Money back policy
  • Retirement plans
  • Savings plans
  • Child plans
  • Group Insurance plan
Coverage Amount
  • Minimum- 10 Lakh
  • Maximum- No Limit
  • Minimum- 5 Lakh
  • Maximum- No Limit
Optional Additional Riders
  • Premium waiver rider
  • Accidental death rider
  • Accidental disability rider
  • Critical illness rider
  • Terminal illness rider
  • Family income benefit rider
  • Waiver of premium rider
  • Premium waiver rider
  • Accidental death rider
  • Accidental disability rider
  • Critical illness rider
  • Terminal illness rider
  • Family income benefit rider
  • Waiver of premium rider
Number of term plans 21 4
Exclusions Suicide or self inflicted Injury Suicide or self inflicted Injury
Death Benefit Yes Yes
Survival Benefit Yes Yes
Claims procedure Both (Online+offline) Both (Online+offline)
Type of the insurer Private Private
Online buying facility for life plans Yes Yes
Premium payment options Single/limited/Regular Single/limited/Regular
Online claim facility Yes Yes

Life Insurance Companies

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Max Life Term Insurance Plans

Offers financial security and a support system to the policyholder in an emergency. Provides a 5% increment in SA after every anniversary of the policy.

Unique Features

  • Life Stage Option
  • Multiple Coverage Options
  • Increasing Death Benefit

Smart Secure Plus Plan (Pros)

  • Terminal Illness Benefit
  • Smart Exit Benefit
  • Acceleration Death Benefit

Smart Secure Plus Plan (Cons)

  • 1 Year WP for Suicide
  • No Policy Loans
  • No Pre-existing Conditions

Smart Secure Plus Plan (Other Benefits)

  • Death Benefit in Instalments
  • RP, WOP & 3 Riders
  • Additional Cover for Spouse

Smart Secure Plus Plan (Eligibility Criteria)

  • Entry Age - 18 Years
  • Max Entry Age - 84 years
  • Minimum Sum Assured - Adaptable
  • Maximum Maturity Age - 85 years
  • Premium Payment Term - RP/SP/LP

Term Plan with Return of Premium (TROP)

A simple term plan that provides a death benefit and life cover. Being a TROP it provides maturity benefits and gives you your premiums back.

Unique Benefits

  • Life Stage Option
  • Multiple Coverage Options
  • Increasing Death Benefit

Term Plan with Return of Premium (Pros)

  • Terminal Illness Benefit
  • Smart Exit Benefit
  • Acceleration Death Benefit

Term Plan with Return of Premium (Cons)

  • 1 Year WP for Suicide
  • No Policy Loans
  • No Pre-existing Conditions

Term Plan with Return of Premium (Other Benefits)

  • Death Benefit in Instalments
  • RP, WOP & 3 Riders
  • Additional Cover for Spouse

Term Plan with Return of Premium (Eligibility Criteria)

  • Entry Age - 18 Years
  • Max Entry Age - 84 years
  • Minimum Sum Assured - Adaptable
  • Maximum Maturity Age - 85 years
  • Premium Payment Term - RP/SP/LP

Max Life Saral Jeevan Bima

A simple, uncomplicated pure protection term plan that protects you and your family against fixed premiums.

Unique Benefits

  • Flexible premium payments
  • Long-term coverage
  • Least restrictions

Saral Jeevan Bima (Pros)

  • 105% Death Benefit
  • Choose to pay Premium Once
  • Max Sum Assured 25 L

Saral Jeevan Bima (Cons)

  • No Survival Benefit
  • No Maturity Benefit
  • No Surrender Benefit

Saral Jeevan Bima (Other Benefits)

  • Suicide Cover After 12 Months
  • Spouse Cover
  • Policy Revival Within 5 Years

Saral Jeevan Bima (Eligibility Criteria)

  • Entry Age - 18 Years
  • Max Entry Age - 65 years
  • Minimum Sum Assured - 5 L
  • Maximum Maturity Age - NA
  • Premium Payment Term - RP/SP/LP(5&10 Years)

A high sum assured term plan that offers two death benefits namely Life Cover or Increasing Life Cover.

Unique Features

  • Different payout options available
  • Terminal illness cover
  • Maturity benefit available

Smart Term Plan (Pros)

  • Income Protector
  • Rider Options
  • Premium Return (ROP)

Smart Term Plan (Cons)

  • Limited Maturity Benefit
  • Plan Complexity
  • No Loan Benefit

Smart Term Plan (Other Benefits)

  • Enhance Cover at Milestones
  • Accelerated Critical Illness Benefit
  • Accident Cover

Smart Term Plan (Eligibility Criteria)

  • Entry Age - 18 Years
  • Max Entry Age - 60 years
  • Minimum Sum Assured - Adaptable
  • Maximum Maturity Age - NA
  • Premium Payment Term - RP/SP/LP

Premium Return Protection Plan

A plan that provides life insurance with ROP at policy maturity, offering limited premium payment terms and flexible protection period choices.

Unique Features

  • Limited PPT (11 years)
  • RoP at Maturity
  • Flexibility in the Policy Period

Premium Return Protection (Pros)

  • Coverage with Premium Return
  • Short Premium Payment Duration
  • Maturity Benefit with Premium Return

Premium Return Protection (Cons)

  • No Additional Investment Benefits
  • Higher Premiums
  • Limited to Premium Return at Maturity

Premium Return Protection (Other Benefits)

  • Lifetime Coverage up to Age 75
  • Max Sum Assured is 1 Cr
  • Choice of Protection Periods (20/25/30 years)

Premium Return Protection (Eligibility Criteria)

  • Entry Age - 21 Years
  • Max Entry Age - 55 years
  • Minimum Sum Assured - NA
  • Maximum Maturity Age - 75 Yrs
  • Premium Payment Term - 20/25/30 Years

Max Life Online Term Plan Plus

A pure risk premium life insurance plan offering comprehensive protection for individuals, including death benefit options and additional riders.

Unique Features

  • Customizable Death Benefit
  • Accelerated CI Benefits
  • Life Stage Event Benefit

Online Term Plan Plus (Pros)

  • Max SA Is 100 Crore
  • Additional Riders Benefit
  • Flexible Premium Payment Options

Online Term Plan Plus (Cons)

  • No Maturity Benefit
  • No Surrender Benefit
  • No Policy Loan Allowed

Online Term Plan Plus (Other Benefits)

  • Discount for Non-Smokers
  • No Restrictions on Travel
  • High SA Discounts & Waiver of Premium

Online Term Plan Plus (Eligibility Criteria)

  • Entry Age - 18 Years
  • Max Entry Age - 60 years
  • Minimum Sum Assured - 25 L
  • Maximum Maturity Age - 85 Yrs
  • Premium Payment Term - RP

Aviva Life Term Insurance Plans

Aviva Signature 3D Term Plan

The plan offers coverage of up to 1 crore for terminal illnesses, providing comprehensive financial protection against Death, Disability, and Diseases (3D).

Unique Features

  • 4 Plan Options
  • Special Premium Rates for Female
  • 3D-TROP Option

Signature 3D Term Plan (Pros)

  • Whole life Coverage
  • Critical/Terminal Illness
  • Additional Protection Through 3 Riders

Signature 3D Term Plan (Cons)

  • No Tumor Treatment Cover
  • No Thyroid Cancer Cover
  • No HIV Cover

Signature 3D Term Plan (Other Benefits)

  • Waiver of Future Premiums
  • Buy Policy Under MWP Act
  • Additional SA on Accidental Death

Signature 3D Term Plan (Eligibility Criteria)

  • Entry Age - 18 years
  • Max Entry Age - 65 years
  • Minimum Sum Assured - 5 L
  • Maximum Maturity Age - NA
  • Premium Payment Term - 10 to 30 Yrs (LP)

Aviva Jana Suraksha

The Aviva Jana Suraksha is a life insurance plan that helps you protect your children’s future. It is a low-cost life insurance plan with flexible premium payment terms.

Unique Features

  • No medical test required
  • Avail tax benefit
  • 2X SI for accidental death

Jana Suraksha (Pros)

  • Suicide Cover
  • Flexible Payment Frequency
  • Annual Premium: Depends on life cover

Jana Suraksha (Cons)

  • No Maturity Benefit
  • No Surrender Benefit
  • No Loan Allowed

Jana Suraksha (Other Benefits)

  • Grace Period 30 Days
  • Minimal Documentation
  • Affordable Plan

Jana Suraksha (Eligibility Criteria)

  • Entry Age - 18 Years
  • Max Entry Age - 45 years
  • Minimum Sum Assured - 30K
  • Maximum Maturity Age - NA
  • Premium Payment Term -SP

Aviva Saral Jeevan Bima

Aviva Saral Jeevan Bima Plan is a term life insurance plan which provides financial security to your loved ones. The sum assured can be up to 25 lakhs with a death benefit.

Unique Features

  • Affordable Plan
  • Avail tax benefit
  • Revive lapsed policy

Saral Jeevan Bima (Pros)

  • 105% Death Benefit
  • Choose To pay Premium Once
  • Max Sum Assured 25 L

Saral Jeevan Bima (Cons)

  • No Survival Benefit
  • No Maturity Benefit
  • No Surrender Benefit

Saral Jeevan Bima (Other Benefits)

  • Suicide Cover After 12 Months
  • Spouse Cover
  • Easy Claim Settlement

Saral Jeevan Bima (Eligibility Criteria)

  • Entry Age - 18 Years
  • Max Entry Age - 65 years
  • Minimum Sum Assured - 5 L
  • Maximum Maturity Age - NA
  • Premium Payment Term - RP/SP/LP(5&10 Years)

Aviva Protection Plus

A plan that comes with basic/additional and maturity sum assured, discounts on the higher sum assured and Return of Premiums.

Unique Features

  • Covers Transgenders
  • Enriched Protection Option
  • Savings Booster Option

Protection Plus (Pros)

  • Enriched Protection Option
  • Savings Booster Option
  • Rebate for High Sum Assured

Protection Plus (Cons)

  • No Loan Allowed
  • No Surrender Benefit
  • No HIV Cover

Protection Plus (Other Benefits)

  • Pick the Premium Frequency
  • Term Plan with Return of Premium
  • Guaranteed Surrender Value

Protection Plus (Eligibility Criteria)

  • Entry Age - 20 Years
  • Max Entry Age - 60 years
  • Minimum Sum Assured - NA
  • Maximum Maturity Age - 75 Yrs
  • Premium Payment Term - RP/One Pay

Life Insurance Articles

Life Insurance FAQs

Life Insurance FAQsSeptember, 2021

Naval Goel

Reviewed By: Naval Goel

Naval Goel is the CEO & founder of PolicyX.com. Naval has an expertise in the insurance sector and has professional experience of more than a decade in the Industry and has worked in companies like AIG, New York doing valuation of insurance subsidiaries. He is also an Associate Member of the Indian Institute of Insurance, Pune. He has been authorized by IRDAI to act as a Principal Officer of PolicyX.com Insurance Web Aggregator.